Our story

Welcome to Unhooked. If you're here, it's because you share our love for the thrill of the present moment and the promise of tomorrow. Each day is an opportunity to create unforgettable memories and embark on the journey of a lifetime, exploring the wonders of the world. We're more than just clothes; we're an attitude, a mindset, a way of life.

We believe in standing out, not fitting in. Every piece we design carries a part of our spirit. Life's an adventure, and we're all explorers. Whether it's a road trip to an unknown destination, taking a different corner, or just trying something new – it's these little things that make life worth living. At Unhooked, we live for these moments. We live to discover, to learn, and to grow. 

Unhooked is all about discovery. Think of all those golden moments life throws at you. The uncharted paths waiting to be wandered, the new pals you haven't met yet, those big "I did it!" moments – we’re here, cheering you on for every single bit of it. In the grand theatre of life, we're not in the back row. Nope, we're front and center, living and loving every scene.

Be free be bold

  • But hey, while we're all about fun, we're also big on responsibility. Fashion is our game, but we play it with a keen eye on our earthy footprint. We’ve got a couple of big-hearted promises to you: - Quality, always. We’re not here for flash-in-the-pan fads. Our creations are designed to stick around. They're your trusty sidekicks – from those top-of-the-world days to the not-so-great ones, and all those everyday moments in between. - Bigger Than Threads. Our vision? It's huge! Beyond designing cool threads, we're committed to the world. That means championing eco-friendly moves, backing local heroes, and forging partnerships that count. Here’s the Unhooked lowdown: We're not just a label on a shirt. We're a movement, an adventure, a collective dream. With so much world out there, each sunrise brings something fresh. New tales waiting to be told, new challenges to conquer, new laughs to share. Jump on board, be part of our crew. It's about more than just going places; it's about setting the pace. It’s the shared tales, the fist bumps, the high fives, and the mark we leave that count.
    Unhooked Sustainability

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